Vita is a neighbourhood retail brand with roots. A full identity from wordmark to storefront, built to feel like it has always been there.
Challenge:
Opening a storefront means earning trust before the first customer walks in. Vita needed a brand that felt established from day one - warm enough to invite people through the door, and consistent enough to hold together across every surface a small retailer touches.
Solution:
We designed the full retail identity: wordmark, signage, packaging, tote bags, apparel and stationery, all built as one coherent system. Every piece was made to work as hard on a shelf as on the street, so the brand reads the same at every touchpoint.
Impact:
Vita opened its doors looking like it had been part of the neighborhood for years. The identity gave a young shop the confidence of an established one, and a system its team could extend without diluting what makes it feel like Vita.
