Copper is banking built for teens and the families behind them. The refreshed identity and campaign grow the brand up without losing its spark.
Challenge:
Teens tune out anything that looks like a bank, yet parents make the final call, so Copper had to win two very different audiences at once. In a category crowded with family finance apps, the brand needed personality strong enough to cut through on both sides.
Solution:
We brought the brand to life through Abe, Copper's animated mascot, and built a character-driven world across Instagram ads and billboards. The work ran through two funding rounds, giving Copper a consistent, likeable voice from its early launch push through its growth campaigns.
Impact:
Abe gave Copper something rare in fintech: a personality teens genuinely enjoyed and parents instinctively trusted. The campaigns made a young company feel established, and gave the brand a recognizable face in a market where most competitors look interchangeable.
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