Prompt AI builds computer vision that understands what it sees. The brand and launch campaign give a research-grade company a voice people actually remember.
Challenge:
Prompt AI was founded by pioneers of computer vision, building technology that lets cameras genuinely understand what they see. But breakthrough research does not announce itself. Emerging from stealth into a crowded AI moment, the company needed a public presence as ambitious as the science.
Solution:
We took Prompt AI to the street: an out-of-home campaign across billboards and posters that made machine vision feel tangible. Merch turned the team and its fans into ambassadors, while site animation demonstrated the product's way of seeing rather than describing it.
Impact:
A research-born startup arrived in public looking like a category leader. The campaign gave Prompt AI a physical presence in the cultural conversation around AI, and a brand confident enough to match the caliber of the science behind it.
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