Strategy. Design. Marketing.

Photograph of a mother and toddler browsing squash and pumpkins at an outdoor farmers market stall

Tote Savvy organizes the chaos of parenting into one considered bag. The refreshed brand and photography put real families front and centre, because the product only makes sense in the middle of real life.

Challenge:

ToteSavvy built a devoted following around a simple idea - an organizer insert that turns any bag into a diaper bag - but its photography and identity lagged well behind the product's reputation. The brand needed a presence as considered as its reviews said the product was.

Solution:

We refreshed the identity and art-directed new studio and lifestyle photography that shows the product the way customers experience it: organized, elegant, genuinely useful. Packaging and brand touchpoints were brought into the same system, so every impression now carries the same polish.

Impact:

ToteSavvy's shelf and feed presence finally match its word of mouth. The refreshed brand gives a beloved product the visual credibility to sit alongside the premium bags it slips into, and a system the team can carry into every new launch.

Services:

Visual Identity

Campaign

Categories:

Consumer

Photograph of a mother carrying her toddler son past an arched stone building facade, Tote Savvy lifestyle campaign
Photograph of a mother and toddler browsing squash and pumpkins at an outdoor farmers market stall
Photograph of a mother kissing her toddler son on a waterfront bench with a suspension bridge behind them
Photograph of a mother and toddler seated on a waterfront bench with a suspension bridge in the background
Photograph of a toddler holding a wooden toy car while his mother looks on from a waterfront bench
Photograph of a mother and toddler playing with a wooden toy car on a bench overlooking the bay
Photograph of a mother feeding her toddler son an ice cream cone at an outdoor cafe table
Photograph of a mother carrying her toddler son across a plaza in front of an arched colonnade
Photograph of a mother carrying her smiling toddler son beside an arched stone building facade
Photograph of a mother carrying her toddler son in front of the Ferry Building clock tower
Photograph of a mother crouching to place a cap on her toddler son's head outdoors
Photograph of a mother carrying her toddler son through an indoor marketplace with produce stalls
Photograph of a mother adjusting her toddler son's sun hat beside a waterfront railing
Product photograph of the Tote Savvy crossbody bag with striped webbing strap staged on a marble table
Photograph of a hand tucking a wipes case into the Tote Savvy bag's front pocket
Photograph of the open Tote Savvy bag interior showing a wipes case, pacifier and phone
Photograph of a mother kissing her baby's hand on a sofa with the Tote Savvy bag beside her
Photograph of a mother and baby daughter facing each other on a sofa near a window
Photograph of a mother kissing her baby daughter's feet on a living room sofa
Photograph of a mother helping her baby daughter stand on a sofa near large windows
Photograph of a woman carrying her baby daughter past a storefront, Tote Savvy bag on her shoulder
Photograph of a woman carrying her baby daughter past a Blue Bottle Coffee storefront, Tote Savvy bag on shoulder
Photograph of a woman lifting her baby daughter overhead near Blue Bottle Coffee, Tote Savvy bag on shoulder
Photograph of a woman smiling at her baby daughter outside Blue Bottle Coffee, Tote Savvy bag on her shoulder
Photograph of a woman holding her baby daughter on stone building steps, Tote Savvy bag on her shoulder
No items found.

https://vimeo.com/1212004177 [1] https://vimeo.com/1212004216 [14]

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