E14 backs founders from the MIT Media Lab, where research becomes companies. The identity and site give the fund the feel of the lab itself: curious, technical, unafraid.
Challenge:
E14 Fund was born inside the MIT Media Lab, with deal flow most firms can only envy. Yet its brand read like any other early-stage fund, burying the inventive, lab-bred spirit that sets it apart from every generalist writing pre-seed checks.
Solution:
We designed an identity and website that put the Lab's culture of invention at the center. Expressive type, generous imagery of the work itself, and plainspoken copy make the fund feel like an extension of the place it comes from rather than a finance product.
Impact:
E14 now looks like what it is: the fund closest to one of the world's most inventive communities. Founders recognize the Lab's spirit immediately, and the brand gives the team a distinctive platform for building community, not just deploying capital.
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