Rivo puts idle cash to work for people who never think about yield. Brand, voice, campaign and site were built around one idea: money that moves like you do.
Challenge:
Most Americans leave idle cash earning almost nothing, yet they are rightly wary of fintechs asking them to switch banks. Rivo needed a launch brand that made automated cash optimization feel effortless and trustworthy, and it needed to get noticed in a crowded consumer fintech market.
Solution:
We built the brand from the ground up: identity, voice, and a visual world behind the idea that money should move like you do. Then we took it outside, launching Rivo across billboards and transit with a campaign designed to make a brand-new company feel unmissable.
Impact:
The launch gave Rivo the presence of an established player from day one. A clear, confident brand does the trust-building a new fintech cannot do with features alone, and the out-of-home campaign put the name in front of the city every single day.
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